Adam & Eve Offers Snapshot Analysis of Sex Toy Market

HILLSBOROUGH, N.C. — People spend $15 billion a year on sex toys, 44 percent of women between the ages of 18 and 60 have used the products and Wyoming is the No. 1 state in sex toy purchases per capita.

Those are some of the findings from Adam & Eve’s consumer-friendly independent research, “Scandalous Facts You Didn’t Know About Sex Toys” that appears on the company website.

“Gone are the days when sex toys were a taboo topic predominantly associated with a shady porn industry. Sex toys are set to match smartphone sales in the next 10 years, and much of this is due to the increasing salaries and freedom of women in America over the past few generations,” the introduction to the clever infographic states.

Some of the more interesting stats include a brief history of the vibrator — “the most popular sex toys” — with a gold, diamond-crusted pleasure wand priced at $55,000.

The chart also acknowledges that the “Rabbit”  is still today's most popular vibrator, and not surprisingly, the “Fifty Shades of Grey” phenom has sparked a surge in sex toy store sales, especially in BDSM gear.

There was some bad new for husbands. Married women are more than twice as likely to use a vibrator according to Adam & Eve.

And it appears that the lower population and colder states — Wyoming, Alaska, North Dakota, Montana, Idaho, Vermont, Maine and New Hampshire — all made the top 10 in sex toy sales, suggesting that staying indoors has its amorous advantages.

“Liberal” states like California and New York surprisingly didn’t make the top 10 cut in sales, according to the research.

Although 78 percent of women said they’ve used a vibrator, they also said they were in a relationship, which begs the obvious questions “Are their partners not doing it right,” or “Do girls just wanna have more fun?”

And if fun's the goal, toys play a large part. At least 20 percent of the women that responded said they masturbated once a week, and a healthy 60 percent own and use a sex toy.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More